A coastal road leading east from Sunny Beach passes through Sveti Vlas, a sprawling local village whose spruced-up environs attest to lucrative spill-over business from Sunny Beach.

Private enterprise is in full swing with a rash of spiffy-looking small hotels, pansions, holiday villas and restaurants springing up all over town.

The explosive growth in Vlas translates into an ever- increasing number of diversions for tourists who opt to stay there.

Visitors can also avail themselves of the varied amenities at Sunny Beach, a half-dozen kilometers down the road.